“Our show fills a void currently in the marketplace. With its fast paced storylines and Total Nonstop Action, we will give fans, as well as those who might have topped watching wrestling in the past year, a new entertainment experience.” – Jeff Jarrett, May 9, 2002 Press Release announcing NWA Total Nonstop Action.
The news hit the wire (Internet sites) on March 11, 2002 that Jeff Jarrett and his father, Jerry, were set to launch a new national wrestling promotion and had reached a deal with In Demand to air weekly pay per views (PPV) at $9.95 a show. It was a new concept in PPV television that they hoped would revolutionize the wrestling and PPV industries. The idea was based on the premise that there was a certain group of wrestling fans that were dying for an alternative to the WWE (formerly WWF) and would be willing to spend their money every week to do so. It was a very risky proposition since PPV buy rates have been down at the time, but the Jarrett’s were believers. Each weekly show was scheduled to run approximately one hour and forty-five minutes in length and air live one week and taped the next. The Jarrett’s believed that they would need roughly 50,000 buys per week in order to break even and stay in business.
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November 20, 2002: Up until this point in TNA’s existence, Jeff Jarrett had kept himself busy feuding with Scott Hall, BG James and Curt Hennig. Jarrett made sure fans knew that he was chasing the NWA World title, but he had yet to get a match for the belt. After what many considered a failed run by Ron “The Truth” Killings as NWA champion, TNA held a short tournament to decide who would be the next challenger to face Killings for the title. After three weeks of tournament matches, Jeff Jarrett finally became the number one contender. Here is how he got to the finals: