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TNA History: A Small Problem

“Our plan was simple. We believed that there were 50,000 wrestling fans who would pay $10.00 per week or $40.00 per month to have an alternative to “sports entertainment”. This was based on the fact that WWE has from 300,000 to one million fans of “sports entertainment” who will pay $35.00 per month to see their product.” – Jerry Jarrett posting on the WrestlingClassics.com forum June 19, 2002.

TNA appeared to have everything going their way as they prepared for show number five, but something odd was announced on the day of the show. News hit the wire that TNA would be moving their weekly shows from the spacious Municipal Auditorium to the small Tennessee State Fair Grounds. The word given was that the Auditorium was booked on Wednesday nights in the coming months, but soon the real reason would come to light.

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TNA History: The Begining

“Our show fills a void currently in the marketplace. With its fast paced storylines and Total Nonstop Action, we will give fans, as well as those who might have topped watching wrestling in the past year, a new entertainment experience.” – Jeff Jarrett, May 9, 2002 Press Release announcing NWA Total Nonstop Action.

The news hit the wire (Internet sites) on March 11, 2002 that Jeff Jarrett and his father, Jerry, were set to launch a new national wrestling promotion and had reached a deal with In Demand to air weekly pay per views (PPV) at $9.95 a show. It was a new concept in PPV television that they hoped would revolutionize the wrestling and PPV industries. The idea was based on the premise that there was a certain group of wrestling fans that were dying for an alternative to the WWE (formerly WWF) and would be willing to spend their money every week to do so. It was a very risky proposition since PPV buy rates have been down at the time, but the Jarrett’s were believers. Each weekly show was scheduled to run approximately one hour and forty-five minutes in length and air live one week and taped the next. The Jarrett’s believed that they would need roughly 50,000 buys per week in order to break even and stay in business.

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